About Choice Loans

Choice Loans is a long established finance brokerage based in South Buckinghamshire, specialising in alternative ways of raising finance, while also providing supportive access to more traditional forms of finance where suitable.

About Choice Loans

Choice Loans was founded in 2002 in Norwich. In 2010 we moved to Buckinghamshire and incorporated our business into Choice Money Ltd.     

For over 10 years now we have been helping our clients get personal loans. In 2012 we built our electronic platform and became one of the first brokers to deal direct with the then emerging sector of peer-to-peer loans. Today we continue to have strong connections with all the major lenders via this platform. 

However, if a personal loan doesn't suit we have other options available such as secured loans (via a partnership with a specialist secured loan broker), guarantor loans (available direct from a panel of lenders via our electronic platform), personal asset loans or we can refer you to one of our trusted mortgage brokers. In summary, we hope that no matter what your finance query we will be able to help.

And if you are unsure of what you require then simply give us a call. Our team based in Penn Street just outside Amersham will be happy to help.

Why our clients use us


We provide a wide variety of options to suit consumers from all backgrounds

We deal with a wide range of lenders and specialist brokers. This gives us the oversight and knowledge required to examine different finance options and make suggestions to suit each individual client. We can look at anything from a traditional mortgage to guarantor loan.

We work quickly

Our experience allows us determine what information we need and how it can best be used to arrange your finance quickly with minimum inconvenience to you. We know the decision makers at relevant lenders and what they look for, which helps us get your application through first time.

We don't charge upfront fees

All our revenue is earned only on completed deals and usually as a commission payment from the lender. This means you'll pay nothing up front and often pay nothing at all for our services. If you come to us for advice but then decide not to proceed, our assistance is free.

We have opening hours to suit our clients

We know that our clients like being able to talk to our experts directly at a time that suits them. Our office is open from 9am to 6pm Monday to Friday with calls divert to our mobiles outside of these hours. 

We have opening hours to suit our clients

We know that our clients like being able to talk to our experts directly at a time that suits them, so we endeavour to be available to talk when our clients needs us. Our office is open from 9am to 6pm Monday to Friday but outside of these hours calls divert to our mobiles so, within reason, there is usually someone available to deal with your query be it later in the evening, at the weekend or on a Public HOLIDAY

Our promise to you

When you get in touch with us, you can expect to:

1.Talk to someone who will take the time to understand your situation or your business and its finance needs before giving you upfront, no obligation advice.

2.Be given the space and time to make your decision without being subjected to pushy sales tactics.

3.Receive a service that's efficient and professional.

4.Have confidentiality maintained at all times.

5.Not be charged any up front fees.

How can we help you?

Browse our range of services and the information about them on our website and on our Blog. If you're not sure what is best for you then simply give us a call and we'll walk you through your options.

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